Senior consultant in Ministry of Women and Child Development, GoI

Engagement of Consultants for the Programme Management Unit Ministry of Women and Child Development.

Beti Bachao Beti Padhao is a flagship scheme of Government of India, launched by the Hon’ble Prime Minister on 22nd January, 2015 in Panipat, Haryana to arrest the declining Child Sex Ratio and related issues of empowerment of Women over a life-cycle continuum. It’s a tri-ministerial, convergent initiative of Ministries of Women and Child Development, Health and Family Welfare and Human Resource Development.

2. Initially the scheme was being implemented in select 161 districts (100 districts phase-I + 61 districts Phase II). Now, the scheme has been expanded for Pan India implementation covering all 640 districts ( as per census 2011). A Programme Management Unit (PMU) is being set-up as a Technical Secretariat to provide programmatic support to the implementation of Beti Bachao Beti Padhao Scheme in all the districts and other schemes of the Umbrella Scheme of the Ministry and to facilitate work related to monitoring and evaluation, documentation, media, awareness Generation, media advocacy and mass communication.

3. For the above purpose, the Ministry seeks to engage a team of Consultants with expertise in the
specific technical areas to provide technical and management support in the implementation of the project.

Details of the positions are as follows:

S.NO.                   Name of the Positions                                          No. of Positions           Terms of Reference
I.                Senior Consultant (Programme Implementation)             03                                 Annex-I

II.    Senior Consultant (Media, Advocacy and Communication)      01                                  Annex-II

4. Application from eligible candidates for the aforesaid positions is invited in the enclosed Proforma(Annexure- III) along with self attested copies of the certificates/mark sheet of essential qualification and experience. The application may be addressed to the Deputy Director (BBBP), Ministry of Women and Child Development, 1st Floor, Jeevan Tara Building, Sansad Marg, New Delhi 110001. The last date of submitting duly filled in application form along with relevant documents is 15th JULY, 2021, 05:00 PM

5. Applications received incomplete or after the due date will not be considered. Only shortlisted candidates will be intimated accordingly. The MWCD reserves the right to reject any or all applications without assigning any reason.

Name of Position: Senior Consultant- Programme Implementation: 03 Positions
Remuneration: The Senior Consultant would be entitled to a consolidated monthly remuneration up to Rs. 80,000/- (inclusive of Transport Allowance of Rs. 5000/- month) depending on the qualifications and experience of the candidate. The position is for an initial contract of one year and is subject to renewal on an annual basis on the basis of performance and requirement of BBBP Section.

Role & Responsibilities
i. Support to BBBP districts in preparation of District specific Action Plan as per the scheme components and guidelines.
ii. Coordinate with the States/UTs/Districts for programme execution and getting progress report as per the format.
iii. Supervise and Review work plans, activity reports, implement programme activities according to the technical and financial norms.
iv. Coordination with Partner Ministries for progress update as per their indicators/interventions.
v. Follow ups with districts for timely submission of programme reports (monthly/quarterly).
vi. Coordinate collation and consolidation of monthly/quarterly progress report (as per the programme design along with success stories).
vii. Coordinate with NIPPCD for organizing training programme and assist the districts to carry forward these trainings at block and village level.
viii. Conduct monitoring visits to State/Districts and ensure utilization of funds as allocated.
ix. Develop state and district specific resource directory for smooth coordination and implementation of the programme.
x. Track the implementation plan as per the action plan, budget and monitorable targets on a regular basis, identify bottlenecks and suggest measures for improvement.
xi. Any other work assigned by senior officers/reporting authority.

Required Qualifications, Experience and Skills
i. Master’s Degree in Economics/Governance/Social Science/ Social work/ Gender Studies or any other related field.
ii. More than 7 years of working experience on gender issues at National/State level/district level
iii. Age should not exceed 55 years
iv. Proven experience on programme implementation, monitoring and documentation.
v. Knowledge of MS office, Excel and Power point
vi. Ability to meet time line and deliver the assigned work
vii. Knowledge of government programme and procedures (noting & drafting) would be an advantage
viii. Ability and Willingness to extensively travel to states/districts
ix. Ability to work individually as well as in Team

2. Name of Position: Senior Consultant- Media, Advocacy and Communication: 01 Position

Remuneration: The Senior Consultant would be entitled to a consolidated monthly remuneration up to Rs. 80,000/- (inclusive of Transport Allowance of Rs. 5000/- month) depending on the qualifications and experience of the candidate. The position is for an initial contract of one year and is subject to renewal on an annual basis on the basis of performance and requirement of BBBP Section.

Responsibilities
i. To provide programmatic support to the Beti Bachao Beti Padhao programme of MWCD.
ii. Support in drafting communication plans and strategies for projects and events.
iii. Co-ordinate with NFDC, DAVP, Song & Drama Division under Ministry of Information & Broadcasting, All India Radio and Doordarshan for effective awareness generation about the programme.
iv. Handle end to end execution of national level media campaign using 360 degree approach including Print Media, Electronic/ Broadcast Media, Social MediaThrough internet websites, Song and Drama, Mobile Exhibition Vans and the like for awareness generation about Beti Bachao Beti Padhao programme.
v. Support in developing effective media strategy for maximum impact in alignment with the theme of the programme.
vi. Ensure citizen engagement through portals like MyGov and also organize contests through the same.
vii. Provide technical assistance to agencies commissioned to produce print, audio and audio-visual material.
viii. Provide both administrative and managerial support to the programme.
ix. Assist in execution of national level media campaign including for awareness generation about BBBP programme
x. Collaborate and network with PIB, Media persons/organizations in order to share/disseminate BBBP related information
xi. Content creation for IEC material including brochures, FAQs, posters, newsletters etc.
xii. Develop Matrix for regular monitoring of IEC activities.
xiii. Organize and coordinate national level workshops, conferences, exhibitions and events.
xiv. Develop innovative tools for campaigns and awareness generation activities.
xv. Strong Knowledge of Software Packages like- Adobe Photoshop, Coral Draw, Indesign, Movie Maker etc.
xvi. Knowledge of making short films/documentaries, designing of IEC material like Brochure, Leaflet, Pamphlet etc.
xvii. Advise on the appropriate mix of materials to be developed as per the specific request for the communication campaigns and creating prototypes / artworks for the same
xviii. Ability to meet the deadline.
xix. Any other task as may be assigned from time to time.

Required Qualifications, Experience and Skills:
i. Master’s degree in Journalism/ Mass Communication/ Public Relations/ Advertising/ Media Studies/ or related field.
ii. More than 7 years of relevant experience in communications or development, preferably with the ministries/ state governments.
iii. Age should not exceed 55 years as on date.
iv. Understanding and sensitization on women’s issues.
v. Fluency in English and Hindi languages. Knowledge of regional languages would be an added advantage.
vi. Excellent report writing skills.
vii. Ability to prioritize work and handle multiple tasks; keen attention to detail.
viii. Conversant in social media platforms and social networking tools.
ix. Ability to work independently and in interdisciplinary and multicultural teams.
x. Excellent interpersonal skills.
xi. Ability and willingness to travel extensively to States/ Districts
xii. Desirable for those having knowledge of Software Packages like- Adobe Photoshop, Coral Draw, In- design, Movie Maker etc.
xiii. Ability to work individually as well as in Team.