Google for Nonprofits

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Tackle big challenges with Google's technology


Generally, Google for Nonprofits is a free program where Google gives away premium services at no cost. For organizations that qualify, Google for Nonprofits gives access to a collection of premium apps that might otherwise be too expensive for NPOs.

Google Ad Grants is perhaps the most popular program in Google for Nonprofits, where Google gives nonprofits $10,000 a month to spend on advertisements in Google search results.

Regardless of how much time you have to spend on using the applications, it is well worth applying. Many of the products continue to amplify your non-profit’s work, even if you forget about them after the first set-up. But don’t take my word for it—let’s dig into what Google for Nonprofits can do for you.
Google

Google Workspace for Nonprofits


Help your nonprofit collaborate more effectively with smart, secure business apps like Gmail, Docs, Calendar, Drive, and Google Meet, so you can focus on what matters.
Google Ads

Google Ad Grants


Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on Google Search.
YouTube

YouTube Nonprofit Program


Unlock the power of video storytelling, so you can reach a global audience and amplify your cause. Plus, make it easy for supporters to give with YouTube Giving features (currently available in the U.S.).
Earth

Google Earth and Maps


Develop compelling data visualizations to track and share your organization’s impact. Plus, use Google Maps Platform to help people locate community programs and resources closest to them.

Steps to get Google products

1. Confirm that you meet the eligibility requirements
2. Request a Google for Nonprofits account
3. Once your nonprofit is verified, we’ll let you know by email
4. Then you can activate and use the individual products
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