Communications Associate – Peepul

Peepul is an education-focused non-profit. We dream and work towards creating an education system in India that enables and supports every child to realize their potential. We work closely with national, state, and local governments to transform government schools and government systems. Currently, we work with governments in Delhi and Madhya Pradesh, to meaningfully have impact across 300,000 teachers and 9 million children, across 100,000+ schools.

We have received many accolades for our work, including the Commonwealth Education Awards for Innovation (from ~2500 applications across 32 countries). One of the schools we deeply support in Delhi was shortlisted as the Top 10 Schools in the world for Innovation. Our work has also been featured in reports and publications by the Education Development Trust, the UN and the national Ministry of Education, India. The impact of our work has also been verified by third-party assessments.

Within a period of three years, we have grown tremendously to now reach a team size of 150 employees, across the geographies in which we operate. Impact at scale is the core of our work and this approach has been profiled in the media by Business World, The Economic Times, Nexus of Good Foundation, FICCI, Niti Aayog, among others.

We are a restless, resilient, and reflective organization. We aim high, innovate, work smart, work as a team, and use rigorous research to inform our work.

With regard to our talent, we work towards keeping our people first and offer a compelling compensation and benefits package, to ensure our high-quality talent is appreciated and remunerated competitively.

Website: http://peepulindia.org/

Reports to: Manager, Communications

Start Date: Immediate

Programme Context

Peepul has partnered with the MCD (Municipal Corporation of Delhi) to strengthen learning outcomes, through the Exemplar Schools as well as a Teacher Training and Development programme. Through this partnership, we have also developed a deep understanding of the municipality context, education landscape, and administrative support structures at the ground- level.

In the Exemplar School Network, we test, demonstrate, and continually evolve our high-engagement classroom practice toolkit, supporting 1200 children from the poorest families in Delhi. These innovation labs of ours are also bright spots for the country’s government school system, with 85%+ of our students meeting or exceeding grade-level expectations. They showcase the excellence that is possible in the public school system, at a cost model comparable to normal government expenditure.

Building on the learnings from the schools, we are building the Capacity of Teachers and Education Officials (Parivartan Programme), Delhi, India. Specifically, we are supporting the teacher capacity building of 2,800 teachers across ~600 Delhi primary schools in partnership with the MCD (Municipal Corporation of Delhi), to build their capacity to implement the toolkit in their schools and classrooms. We use a three-pronged strategy which includes: (1) bite-sized modular training sessions, (2) professional learning communities, and (3) in-classroom observations and support to build the capacity of teachers.

Role Description The Communications role includes – promoting the mission and vision of Peepul with an emphasis on enhancing understanding of the organization’s work; driving organizational and communications objectives; co-ordinating with teams to create, collate and deliver textual, audio and visual content; ensuring consistency in all communications; building external and internal stakeholder trust and advocacy; building media relationships.

Key Responsibilities

• Support in developing and executing the communications strategy for the organization.
• Creation, development and update of messaging materials
• Prepare content/materials for external meetings and speaking engagements (i.e., PowerPoint presentations, talking points, etc.).
• Write articles about Peepul’s work to create visibility for our impact
• Maintain consistency in branding and messaging across all communications
• Support the comms team to execute strategy on press, media, thought leaderships
• Design collaterals and create videos
• Work towards building visibility of the programmes of the organisation
• Fluent in both English and Hindi for skilled communication both on posters and documents
• Ability to maintain government stakeholder partnership and support in the communications visibility to build up the relationship
• Co-ordinate with teams to collect and create content for periodic donor reports and proposals and assist in donor visits and engagement
• Co-ordinate with teams and stakeholders to collect / create quotes, testimonials, pictures for donor social media
• Execute partnership press releases and online media visibility

Qualifications Desired Skills and Competencies

• Minimum work experience of 3 to 5 years preferably in the same field to help strengthen our internal and external communications at an organisational level
• An advanced degree (post-graduate) in Journalism/ PR/ Marketing/ Digital media and/or experience of having worked in the field of communication in a similar role, especially with a strong track record of developing content with/for different stakeholders and in different media
• Proven prior work experience of developing social media campaigns and navigating digital media.
• Strong understanding of ethics of communications with external/ internal stakeholders
• Established writing, research, computer and organisational skills.
• Possess operational rigor, detail orientation, strong problem-solving skills, collaboration skills and analytical capability.
• Excellent communication skills in Hindi and English: ability to articulate a clear vision to multiple stakeholders altering message, voice, approach as per the audience.
• Comfort with Office tools and creating compelling stories, familiar with working in virtual collaboration platforms like MS Teams etc.
• Skilful listener with an open style, good at facilitating discussion.

Personal Attributes:

• Strong alignment with Peepul’s mission of providing quality education and building stronger education ecosystems in India
• Ability to work collaboratively with team members and create a positive team culture
• Ability to work effectively with colleagues based in different geographies and time zones Strong problem-solving and decision-making skills
• Enthusiastic to do whatever it takes willing to take personal accountability for delivery
• Enjoys working under pressure: multitasker, highly organized and able to prioritize work to meet deadline
• The candidate should also be flexible to adjustable/extendable work hours at times due to the nature of work communications is.

Compensation and Benefits Compensation will be commensurate with the qualifications and experiences. Peepul is a people-first organization, and offers a range of employee benefits, including a generous health insurance (for self, spouse and first two children), a generous leave policy, relocation benefits, PF, Gratuity, communication and travel reimbursements, etc.

Application Process All open JDs are available on www.peepulindia.org/careers. To apply for this position, please submit your application with a CV and cover letter as an email to recruitment@peepulindia.org, with the subject “Application for <>”. Please ensure that your CV includes relevant professional and personal experience and details on academic qualifications. Additionally, we encourage you to use your cover letter to highlight why you want to work for Peepul and are interested in this particular role. Please contact us at recruitment@peepulindia.org for further queries (if any).