Openings- Pratham

Role Overview

As Pratham continues to grow and have a significant impact on learning outcomes in India, the organization is looking to hire a Senior Associate – Social Media for the Communications team. This individual will be responsible for working with a team in creating, organizing and managing content for social media in line with the overall communications strategy. This individual will help ensure that all social media content requirements from the communications team are delivered in a timely and seamless manner and reflect unified and consistent messages across all of its key constituencies: donors, partners, media, internal team members and employees, volunteers, government representatives, community leaders, etc.

Content Strategy and Planning:

• Develop and execute weekly and monthly social media calendars aligned with the content team.
• Collaborate with the marketing and communication teams to integrate social media campaigns with overall promotional efforts.

Content Creation:

• Create original and visually appealing content (graphics, images, videos, infographics, etc.) that resonates with our audience and conveys the organization’s message effectively.
• Produce engaging written content, including posts, captions, and stories, to drive interaction and brand loyalty.
• Ensure all content adheres to the organization’s
• brand guidelines, tone of voice, and values.
  Coordinate and collaborate with other program teams to get content

Community Engagement:

• Monitor social media channels and respond promptly to comments, messages, and inquiries, fostering positive interactions and building a sense of community.
• Engage with followers, partners, and influencers to strengthen relationships and encourage active participation.

Performance Analysis:

• Analyze social media metrics and insights regularly to measure the effectiveness of campaigns and content, using data to inform future strategies.
• Provide reports and recommendations to optimize content performance and social media presence.

Trend Research:

• Stay up-to-date with the latest social media trends, algorithms, tools and best practices, incorporating them into the content strategy to maximize reach and engagement.

Qualifications and Experience

• Bachelor’s degree in Journalism, Social Studies, Communications, Public Relations, or a related field.
  3-5 years of work experience as a Social Media
• Specialist or similar role, preferably in the non-profit sector.
• Exceptional writing skills with the ability to create engaging content that drives conversation and action.
• Proficiency in social media management tools and analytics platforms.
• Demonstrated understanding of various social media platforms, their unique audiences, and best practices for each.
• Creative mindset and experience in visual content creation using tools like Adobe Creative Suite, Canva, mailchimp, Photoshop or similar software.
• Ability to work independently and collaboratively, managing multiple projects and deadlines.
• A genuine passion for the non-profit sector and a commitment to making a positive impact on the community and the world.
• Knowledge of SEO, digital marketing, and online fundraising is a plus.
• Have the ability and willingness to travel as required.
• We believe a key component of communicating about Pratham’s work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.

Other Details
Location – New Delhi, Work from Office
Reports to – Content Lead – Communications

Application Process

Please send the following to communications@pratham.org with Senior Associate – Social Media – (Your Name) in the subject line.

● Statement of Purpose (500 words) highlighting your background, your interest in the role and why you are a good fit. *Please avoid using AI tools to write. We will be able to detect it.
● Updated CV (no more than 3 pages) capturing all relevant experience in line with the expectations of the role
● References (at least 1 and no more than 3) who can speak to your experience and the overall fit for the role and organization

4. CONTENT DEVELOPER (ENVIRONMENT), LEARNING FOR LIFE DOMAIN – PRATHAM DIGITAL

About Pratham
Pratham was founded in 1995, to provide pre-school education to children in the slums of Mumbai. Over the last 25 years, Pratham has grown to be one of India’s largest NGOs working to provide quality education to underprivileged youth and children in over 21 states and union territories across the country, with a range of interventions. Pratham is a widely recognized organization, having received notable awards such as the WISE Prize for Innovation, Skoll Award for Social Entrepreneurship, the Henry R Kravis Prize in Leadership and the CNN-IBN Indian of the Year for Public Service. For more details, refer to www.pratham.org

About Pratham Digital
Pratham Digital has produced over 10000 videos and 500 learning games in the last few years. These resources can be viewed on www.prathamopenschool.org.
These resources have been deployed and monitored in many rural and urban communities. With each passing year, this repository of content – videos, games, stories, and applications has grown to cater to the interests and engagement of children.
Translating videos into 14 regional languages helped us become relevant and accessible to learners in all states. Moving forward, we are planning to create a mass dissemination mechanism where youth and children will get exposure to improve their creativity, collaboration, curiosity and critical thinking. In this effort to make engaging content reach learners across India, Pratham has been actively collaborating with youth-driven start-ups, content creators and interest groups.

About Learning for Life
Pratham’s curriculum is divided into 3 major domains – Learning for School, Learning for Life and Learning for Work. Started in 2018 with a simple motive to go beyond school curriculum and encourage the innate creativity and curiosity among children in rural India, Learning for Life is a fast growing curriculum domain. It focuses on building 21st century skills, promoting physical and mental wellbeing and creating environmental consciousness among children and youth for a sustainable future. It is based on a 4Ex framework – Expose, Explore, Experiment and Exchange. This involves creating age appropriate digital content, running awareness campaigns in the community, organizing workshops, conducting various courses and activities with children and youth.

Environment Vertical
Aligned with Sustainable Development Goals, the main objective of the environment vertical is to create environmental awareness and foster behavioral change among children and youth by promoting curiosity, critical thinking, problem solving, collaboration, creativity and social skills. Currently, the vertical focuses on broad themes such as waste management, biodiversity and agroforestry.

Content Developer (Environment)

Job Description:
The Content Developer position in the Digital Content team offers young, motivated and energetic individuals an opportunity to be an integral part of Pratham’s Digital work across the country. This person will play an important role in developing and curating content, designing engaging activities and organizing various online/offline exposure workshops/visits for children.
Their main responsibilities are as follows –
Designing & Creation:

• Designing age appropriate content packages on environment education
• Ideating, planning, creating and coordinating content production
• Designing activities, challenges, competitions on various environmental themes
• Writing scripts, prompts for videos, posters, social media challenges etc.

Coordination & Communication:

• Coordinating with different teams to create and/or curate engaging content
• Identifying possible collaborators like organizations, subject experts etc.
• Communicating with external partners to create content packages and activities.

Assessment:

• Design digital/ non digital assessments
• Create, review, upload question bank on appropriate digital platforms

Pilots & Training:

• Designing and conducting environment workshops, trainings,
• Conducting and monitoring pilots and/or roll out of programs

Desired Qualifications, Skills and Abilities

Required:

• Bachelor’s degree in Environmental Science, Mass Media or related field.
• Excellent written and verbal communication in English and Hindi both (Any other Indian language would be advantageous)
• An aptitude for research
• Creative writing skills, ability to ideate and convert those ideas into activities or content packages
• Proficient in use of MS Word, Excel, PPT, Google Suite
• Willingness to travel and stay in remote locations as per project requirement
• Ability to learn on the job, readiness to take up challenges and resolve issues on the go

Preferred (but not mandatory):

• Past experience in digital content creation
• Past experience of working with children in education sector

Although past experience is advantageous, freshers are encouraged to apply as well.

Number of Positions: 1
This is a full-time position on a yearly contract basis.

Location: Pune or Mumbai

Remuneration:
As per candidate’s experience and skill sets

Application Process
Send the following to life.digitalcontent@pratham.org and mention ‘Application | content developer (Environment)’ in the subject line.

1. Current Resume: Resume should contain:

• Contact Information of the Applicant
• Academic Background, universities attended/degrees acquired
• Past work experience, highlighting relevant skills
• Languages Spoken

2. Statement Of Purpose (500 words) highlighting your background, your interest in the role and why you are a good fit. *Please avoid using AI tools to write. We will be able to detect it.

3. References (at least 1 and no more than 3) who can speak of your experience and the overall fit for the role and organization

4. Portfolio of previous work (optional)

Last Date of Application: 15th December 2023 (Early applicants will get preference)