New Media Manage – Observer Research Foundation (ORF)

Set up in 1990, Observer Research Foundation (ORF) seeks to lead and aid policy thinking towards building a strong and prosperous India in a fair and equitable world. It helps discover and inform India’s choices, and carries Indian voices and ideas to forums shaping global debates. ORF provides non-partisan, independent analyses and inputs on matters of security, strategy, economy, development, energy, resources and global governance to diverse decision-makers (governments, business communities, academia, civil society). ORF’s mandate is to conduct in-depth research, provide inclusive platforms and invest in tomorrow’s thought leaders today.

Salary: As per industry standards
Reports To: Director – ORF Kolkata and Web Editor – ORF
Expertise: The New Media Manager primarily focuses on increasing ORF Kolkata’s social media footprint and introducing new avenues of digital communication via new media platforms.

Responsibilities & Expectations:

• Create comprehensive social media plans and campaigns for ORF’s Kolkata center that align with overall organisational strategy and brand messaging.
• Oversee social media accounts ensuring up-to-date content and community management for research and events.
• Actively engage with social media audiences in the region to drive conversations, route questions and comments appropriately, and handle any potential crisis with the aim of improving brand perception and sentiment.
• Manage a social content calendar and performance metrics to ensure alignment with larger brand social strategy and the needs of stakeholders in the region, coordinating with the Publications team, Forums team and Creative team content and design planning and execution.
• Develop website content for the launch of ORF Bengali
• Create comprehensive social media plans and execute campaigns for ORF Bengali.
• Curation, production, and promotion of New Media products such as podcasts and IGTV shows.
• Strategically position the outputs from research or forums with key messages on social media in a manner relevant for India’s East and Northeast regions, and India’s eastern and southeastern neighbours.

Preferred Qualifications and Skills:

• In depth knowledge of Social media platforms posting, strategy and analytics.
• Knowledge of WordPress based CMS management.
• Google analytics
• SEO
• Excellent verbal and written communication skills
• Ability to multitask and work under pressure.
• MBA Marketing or Master’s Degree in Mass Media and Communications with certification course in Digital Marketing

Send in your application — CV and cover letter — to Geeta S Kumar geetaskumar@orfonline.org