Manager – Public Relations & Media – India Sugar Mills Association (ISMA)

India Sugar Mills Association (ISMA) is an apex body of private sugar industries in India. There are about
250 members currently registered with this Association. ISMA is recognized by both the Central Government and State Governments as the apex sugar body in the
country.

Experience: 5-6 years
Educational Qualification: Bachelor’s degree in Public Relations, Communications, or a related field.
Industry: Any industry
Location: New Delhi
Package: Competitive

Job Suitability
If you are a person whose interest lies in shaping the public perception of an organization, create compelling content, develop and execute strategic communications campaigns to enhance company and product reputation, generate positive media coverage, and achieve business objectives, this is the job for you.

Responsibilities

• Develop and implement comprehensive PR strategies aligned with overall marketing and business goals.
• Establish and maintain strong relationships with media influencers, journalists, and industry experts.
• Research and identify relevant media outlets for pitching news stories, press releases, and feature articles.
• Craft compelling press releases, media kits, and other PR materials that effectively capture media attention.
• Secure placements in top-tier media outlets, including newspapers, magazines, television, radio, and online publications.
• Manage and monitor organisations’ social media accounts across multiple platforms to increase awareness and drive engagement.
• Develop and implement social media campaigns that align with overall PR and marketing goals.
• Organize and conduct media events, such as press conferences, product launches, and media briefings.
• Provide media training to executives and spokespersons to ensure they communicate effectively with the media.
• Manage crisis communication incidents, ensuring a timely and effective response that minimizes negative publicity and protects the organization’s reputation.

Requirements and skills

• Bachelor’s degree in Public Relations, Communications, or a related field.
• 5+ years of experience in public relations, media relations, content writing.
• Proven ability to develop and execute strategic communications campaigns.
• Excellent writing and editing skills to create compelling press releases, media pitches, and social media content.
• Strong relationship-building skills to cultivate and maintain connections with media influencers and industry experts.
• Expertise in social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Strong communication and interpersonal skills to interact effectively with media representatives, stakeholders, and team members.

If you are a passionate and experienced PR and media professional, send your resume or CV to marketing@indiansugar.com