Product Marketing Associate – iDreamCareer

iDreamCareer is India’s leading EdTech venture recognized as World’s top 200 Edtech companies by ASUGSV Summit 2020 & the top 100 EdTech companies in South Asia by Holon IQ 2020. It works with high school & undergrad college students via its full-stack career guidance product that includes content on careers, colleges, exams, scholarships, psychometric assessment tools & one-on-one live counseling.

What we’re looking for

We at iDC works on the principle of failing fast and learning faster. We believe in the idea of meritocracy and give the playground to individuals to learn and execute.

As a Product Marketing Associate, you will be understanding the customer in-depth and building up marketing channels to communicate with laser focussed on Customer-Success.

Responsibilities

• Building up strategy and executing the same to engage with the users on the web and mobile app.
• Writing down the communication and copy for the web and mobile platform.
• Segmenting the customers and launching the onboarding and enagaging initiatives.
• Initiate focus group discussions to understand customer pains and drivers.
• Working closely with product and engineering teams to align the products with the customer’s needs.
• Analyzing user behavior through product analytics tools in order to improve the user experience.
• Working on internal and external user engagement tools.

Skills

• Have worked in a product company
• You have experience of 2-3 years working with product analytics and engagement tools.
• You have executed the User Interviews or FGDs.
• You are proficient in writing engaging notifications.

Tips to crack the interview:

Go through our website; https://idreamcareer.com/ and understand the customer segment in-depth.

Read our values and see how you are aligned with them.

Remuneration

Industry-standard basis experience

Equal Opportunity Statement

Our company embraces diversity in all of its forms and fosters an inclusive environment for all people to do the best work of their lives with us.

We are an equal-opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender, identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

How to Apply

• Does this role sound like a good fit? Email us your CV at recruitment@idreamcareer.com.
• Include the role’s title in your subject line (Important)
• Send along links that best showcase the relevant things you’ve built and done.