Marketing Associate, Digital Native Customers Google Cloud – GOOGLE

GOOGLE : A problem isn’t truly solved until it’s solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Gurugram, Haryana, India; Bengaluru, Karnataka, India; Mumbai, Maharashtra, India.

Minimum qualifications:

• Bachelor’s degree in Marketing or equivalent practical experience.
• 2 years of experience with enterprise marketing and multi-channel marketing.
• Experience with Digital Natives/Startups, technology, enterprise software, infrastructure, or platform-as-a-service technology brands.

Preferred qualifications:

• Experience with various tools and technology within the marketing tech stack to maximize impact.
• Knowledge of cloud technologies.
• Understanding of your audience, customer-centric, and driven by insights.
• Ability to effectively leverage data to improve decision-making, and highly data-driven and a technically fluent marketer.
• Effective problem-solver, with ability to leverage customer insights to design your demand campaigns.
• Excellent account-based marketing, event planning, analytics, email, social media, paid, marketing operations, copy writing, and editing skills.

About the job
The Google Cloud Platform team helps customers transform and evolve their business through the use of Google’s global network, web-scale data centers and software infrastructure. The Cloud Marketing team is looking for people who can help us write and tell the story of our customer’s journey. Understanding the power of our products and how they impact businesses, you will help share how we provide our customers with the best solutions for innovation. If you’re as excited about building what’s next as we are, Google Cloud is the place for you.

As the Marketing Associate for Digital Native (DN) Customers, you’ll own the development and execution of our Select, Enterprise, Corporate (SEC) segment DN ecosystem to enable air-cover with constant marketing outreach, help build pipeline/demand with a focus on greenfield accounts.

In this highly collaborative role, you will need to work closely with the sales owners, customer engineering team, cross-regional marketing teams, as well as the broader India marketing team to ensure we achieve our MQL and opportunity creation targets across our SEC segment.

You will work with the marketing team to help build out and implement a multi-channel marketing strategy that spans account based marketing, event marketing, integrated campaigns, and other channels. You will engage with the greater Google team and the partner ecosystem strategically will accelerate our growth in this ecosystem.

Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.

Responsibilities

• Define and execute programs and tactics to support different types of initiatives focussed on the DN/startups ecosystem in India by creating engaging digital campaigns that attract attention.
• Develop and land persona based approach targeted at C-level/IT Decision Maker and the Developer ecosystem.
• Work with leadership to develop strategic marketing plans that achieve business goals and with the sales organization to gain buy-in for the approach and to align with their goals.
• Establish marketing strategy and plans to drive demand generation: account mapping, events/webcasts, direct marketing, digital paid media, prospecting activities.
• Establish and report on campaign metrics and ROI, making recommendations on how to continuously build upon the program and communicating goals/results. Maintain a data-first approach to continually measure and optimize performance, as well as improve conversion and ROI.