Manager – External Communications (ORM) – Flipkart

Flipkart is India’s largest e-commerce marketplace with a registered customer base of over 150 million. In the 10 years since we started, Flipkart has come to offer over 100 million products across 120+ categories including Smartphones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle.

Launched in October 2007, Flipkart is known for its path-breaking services like Cash-onDelivery, No-Cost-EMI and 10-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (65 cities) and Same-Day-Guarantee (13 cities) at scale. With over 1,20,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.

Job Description:

Flipkart In 2007, we started the Flipkart (FK) journey by selling books online. But now, over a decade later, our story is quite different. Today, Flipkart is India’s largest online marketplace and one of India’s leading technology powerhouse that is disrupting the way India shops online. What has got us here? The dynamic, passionate and talented folks we call Flipsters! Our core values define our identity and form the basis of our actions and reflect in everything that we do at Flipkart. Our core values define our identity and form the basis of our actions and reflect in everything that we do at Flipkart. Values enable us to shape the desired organizational culture in which each Flipster can thrive and be at their best. We believe in taking bold bets and changing the paradigm, having a sense of urgency to solve problems strategically and putting great ideas into action. We look at the world from our customer’s point of view and keep customers at the heart of everything we do. We strive to do the right thing and be committed to our customers and stakeholders.

Job Description

Looking for an incumbent with minimum work experience 8-10 years in an agency or client-side team leading and managing social media strategy and account management. Must have a track record of hands-on execution and supervisory responsibilities as an individual contributor or people manager with a strong grasp of social listening tools and sentiment analysis.

Job Location: Bengaluru- ETV Head Office

Role Requirements

• Lead and anchor Social Media Strategy and Publishing for Corporate Affairs.
  Online Reputation Management – communication strategy and messaging and influencer management.
• Platform analytics, measurement and growth strategy for website and social media.
• Google Analytics & Google Tag Manager Certification.
• Alertness to internet and social media trends, ecosystem news cycle, reputation sensitivities and triggers.
• Domain knowledge: Comprehensive understanding and working knowledge of social media platforms, excellent communication and stakeholder management skills.
• Working knowledge of content marketing, advertising on Google, Facebook, Twitter & Instagram.
• Data and process orientation, budget and ROI consciousness.
• Desired Traits: Creative marketing ideation, teamwork, thinking out of the box, liaising with vendors and agencies to deliver on stretch goals, stakeholder management and expectation setting.

Responsibilities:

• Strategise and manage social media publishing calendar, working closely with the editorial and PR teams.
• Own and maintain performance tracking for social media/reputation management campaigns across Comms social media platforms.
• Publish and share periodic reports and insights on content performance and sentiment metrics.
• Manage budgets and track spends.
• Manage vendor relationships and paid media programs.
• Upskill continuously to stay abreast of industry standards and trends in Social
• Media/Reputation Management and implement learnings to meet business objectives

Preferred Qualifications

• Graduate/Postgraduate with comprehensive understanding of Reputation
• Management, Influencer Management and Digital Marketing in an internet business ecosystem.
• Any previous experience in eCommerce is an advantage.
• Must have relevant experience in Digital Reputation Management for reputable clients.
• Good understanding of influencer marketing.
• Thorough working knowledge in the nuances of Social Media platforms.
• Hands-on experience in social media operations, reporting insights, stakeholder management including external agency.
• Familiarity with reporting insights using tools such as Hootsuite, Brandwatch, TalkWalker, Sprinklr, etc.
• Strong orientation in ethics and compliance

Open Positions: 1

Skills Required: “crises management”, “incident management”, “social media management”, “ORM” ,”online reputation Management”

Location: Bangalore, Karnataka

Years Of Exp: 8 to 16 Years