Campaign Management – Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 325,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.

Job Description

• Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
• Be aware of the country specific plans.
• Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
• Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
• Define and implement new marketing automation methodologies that will maximize efficiency.

 Primary Skills

• Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites.
• Effectively collaborate with colleagues and CRM/Demand Generation Operations.

Secondary Skills

• Develop and maintain long-term data strategy and work in tandem with stakeholders.
• Maintain database integrity and synchronization of marketing systems.

Experience level: Experienced

Contract type: Permanent

Location: Noida

Business units: Business Services

Department: Financial Services