Assistant / Deputy Brand Manager – Bandhan Bank Limited

Bandhan Bank Limited was incorporated on December 23, 2014 as a wholly-owned subsidiary of Bandhan Financial Holdings Limited, owned by Bandhan Financial Services Limited (BFSL), the largest microfinance organisation in India. Its public shareholders include International Finance Corporation (IFC), SIDBI, Caladium Investment Pte. Ltd. (a company managed by GIC Special Investments Private Limited), Bandhan Employees Welfare Trust & a few individuals. Bandhan Bank started with a capital base of ₹2,570 crore & this has been raised to ₹3,334 crore as on March 31, 2016. This translates into more than 29.01% CAR for the new bank, signifying its robustness. It started with 501 branches, 50 ATMs & 2,022 Doorstep Service Centres (DSCs) on day 1. Presently, Bandhan Bank has 6,100+ banking outlets pan-India serving 3.07 crore customers.

The Bank has mobilised deposits of ₹1,08,479 crore and its total advances stand at ₹1,03,168 crore taking the total business to ₹2,11,647 crore as on June 30, 2023. The Bank has a team of 72,000 employees on roll. Bandhan Bank is driven by a constant desire to serve better. The Kolkata-headquartered Bank has two divisions – micro banking & general banking, offering a suite of retail financial solutions, including a variety of savings & loan products. Bandhan Bank seeks to offer world-class banking products & services to urban, semi-urban & rural customers alike. It is a Bank for all but the focus remains unchanged to meet the financial needs of people who are overlooked by the formal banking system & create better education, health care & self-employment opportunities. In sync with the philosophy of ‘Aapka Bhala, Sabki Bhalai’ and keeping financial inclusion at the heart of it, Bandhan is committed to providing a host of products & services, competitively at par with India’s top private bank.

Bandhan Bank is looking for a bright candidate for the position of Assistant/Deputy Brand Manager for the Marketing team.

𝘐𝘥𝘦𝘢𝘭 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦:

Minimum 3 years of experience in brand management

• BFSI brand experience will be an advantage
• Should have working experience of multimedia campaigns
• Excellent verbal and written communication skills
• Excellent organisational skills and attention to detail
• Exemplary skills in storytelling
• Strong analytical and critical thinking
• Strong consumer focus

𝘑𝘰𝘣 𝘋𝘦𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘰𝘯:

Brand Plan Execution

• Assist in the making of the brand plan, brand campaigns
• Ensure adherence to brand guidelines and templates for all communication/campaigns
• Execute brand campaigns as per plans
• Assist in the development of marketing campaigns basis brand plan and/or management direction

Media Planning and Buying Effectiveness

1. Timely execution of campaigns
2. Regular campaign monitoring with partners
3. Assessment of campaign success

Partner Management

1. Manage partner relationships
2. Develop frameworks for smoother operations and execution
3. Follow processes for partner evaluation

Interested candidates may send their CV to sramana.chakraborty@bandhanbank.com.