Manager – Communications – Arpan

At Arpan, we believe every child matters. Every child has a right to be safe and protected from sexual abuse and heal from its ill effects. Arpan is the largest NGO in India addressing this issue with over 120 professionals providing prevention and intervention services to children and adults irrespective of their socio-economic background, gender, sexuality, caste, religion and political affiliation. Arpan is scaling up its work and reach through partnerships with government bodies, school chains and NGOs pan India.

Arpan’s key project is educating children and adolescents (age 4 years to 15) about personal safety in schools so that they can identify and seek help in an unsafe situation. We recently launched www.arpanelearn.com, a free e-learning portal for children with structured online courses so that all the course content traditionally delivered in the classroom is now delivered online. Alongside Personal Safety Education (PSE), Arpan also trains and empowers teachers, parents with knowledge, attitude and skills to prevent and deal with Child Sexual Abuse and uses advocacy and research to push for policy and systemic change.

Department: Communications. This department is responsible for brand building, stakeholder communications and digital marketing.

Proposed Immediate Superior: Associate Director – Communications

1. Context Stakeholder Communications at Arpan’s Communications team

2. Organogram Associate Director – Communications

Manager – Communications

3. Key Objectives of the Job
Create and implement a comprehensive communications plan to engage with different stakeholders across platforms (including website, newspaper articles, annual report, newsletters, blogs, and social media) in a timely and systematic manner to promote Arpan, showcase its work and bring visibility to the issue of Child Sexual Abuse.

4. Major Deliverables

The major responsibilities are: 

• Ideating and developing resources/content for Arpan’s external and internal communication
• Identifying and creating content for different stakeholder categories, taking into consideration the most effective media to engage with them
• Developing guidelines regarding content creation and dissemination, setting up processes for quality driven content development
• Maintaining a strong voice of the organisation online in alignment with Arpan’s positioning, ethos and values through social media and building, execute and owning monthly social content calendars featuring videos, photos, graphics and text (Facebook, Twitter, Instagram, LinkedIn,  Youtube and others) relevant to each platform
• Monitoring and analyzing the response to content types and modifying content to ensure maximum engagement
• Ensuring communication projects are executed in strict conformance with set standards for risks, safety and security and support the development of new standards for evolving channels.
• Work closely with all teams to showcase Arpan’s work appropriately across platforms
• Build and manage key external relationships
• Build and manage media relationships
• Ensuring regular reviews with Director and Senior Director

5. Job Challenge
The issue of Child Sexual Abuse is a very sensitive and nuanced topic. For this, Arpan has a dedicated team of professionals who create resources that also form the framework for communications. The incumbent (Manager – Communications) will be expected to understand and refer to these resources while developing literature and messages for internal & external communications.

6. Specialized job competencies

Experience in developing and managing organization’s: 

• Brand and messaging
• Content calendar
• Strategic campaigns

7. Educational Qualification
Graduation/Post-Graduation in Mass Media, Journalism, Social Studies and related fields.

8. Mandatory Work Experience
6+ years of work experience as a Communications professional. Prior experience in non-profit sector will be an advantage.

• Possess strong written and verbal communications skills.
• Ability to simplify and summarize concepts
• Knowledge of social media management and digital marketing
• Design visualization skills
•  Possess strong inter-personal skills
• Project Management skills with attention to time-lines and impact metrics.
• Identifying and cultivating strategic partnerships

9. Other desired attributes 

Ability to work in a closely knit team; commitment to time schedules.

10. Location Mumbai

11. Salary range

• Rs. 60k to Rs. 80k per month + Travel as per the grade + Therapeutic + Training Allowance.
• Please send us your Resumes on hr@arpan.org.in

About Arpan’s Child Protection Policy :
Arpan’s work is child-centric where the key is to understand and value what the child wants and hence the child is an integral part of the decision-making process. This philosophy extends to all the programmes at Arpan, where children are the primary stakeholders.

Arpan expects that all board members, advisors, donors, partners, employees, volunteers, interns, consultants, partner counsellors and contractors agree to fully comply with Arpan’s Child Protection Policy.

Please read the detailed Child Protection policy here https://www.arpan.org.in/child-protection-policy/